Everything Aregro shows you
Metrics, trend & summary
All the key figures at a glance — with a trend and a short plain-text summary of the last 30 days.
- Ad spend, ad revenue, sales, clicks, ACOS, ROAS, CTR
- Every value with its change vs. the previous period
- Daily trend of cost, revenue and ACOS
- Easy-to-read summary of the most important points
What changed? Diagnosis & TACOS
When your ACOS jumps, Aregro tells you why — and whether your advertising has really got worse.
- ACOS broken down into cost per click, conversion rate and basket size
- Winners and losers by listing and price band
- TACOS: ad spend relative to your true total revenue from orders
- ACOS split by Premium and Basic
AI analysis: ask your numbers
Ask in plain words — “What did the budget cut achieve?” — and get an answer based on your own metrics.
- Aregro calculates every number, the AI only interprets it
- Before/after comparisons for your changes, based on real orders rather than ACOS alone
- Answers with clear tables; your history is saved
- No buyer data goes to the AI — what is transmitted is documented transparently
Listing performance
Which items earn their ad budget — and which ones burn it.
- Top listings by ad revenue
- Per listing: channel (Basic/Premium), revenue, sales, ACOS
- Direct link to the eBay listing
Search terms & recommendations
What your buyers searched for, grouped by topic — with a clear recommended action.
- Per term: adopt, exclude or watch
- Recommended match type
- A warning when an exclusion would also block a valuable term
Anomalies & budget
Early warning when your efficiency drops or budget stays unused.
- Campaigns with worsening ACOS (account total too)
- Listings with cost but no sales
- A note when a campaign's daily budget was exhausted
Account settings
Tailor the analysis to your business.
- Store your own brands — they are considered in the recommendations
- Margin as a break-even reference for the whole account
- Brand suggestions from your own data
- Pricing assistant: target ACOS from your markup factor, eBay fees and VAT
From Smart to Manual — with AI
Turn the winners of your smart campaign into a targeted manual keyword campaign — in a few clicks.
- Adopt converting search terms as exact keywords
- Exclude terms with spend but no sales as negatives
- AI suggests extra keywords — synonyms, long-tail, typos
- Create the manual campaign at the push of a button (created paused — you activate it)
- Prevents double spend: adopted terms are excluded in the smart campaign
Listing scorecard: winners, borderline cases, money pits
Aregro grades every promoted listing individually — with a reason and statistical confidence instead of gut feeling.
- Every ad gets a class: performing, watch, shift, or stop promoting
- Target and break-even values derived from your margin — per listing via cost price import if you want
- Statistically sound: recommendations only once there are enough clicks for a reliable verdict
- Detects listings that mathematically can never be profitable in the cost-per-click model
- Every recommendation comes with a plain-language reason and confidence score
Shift with a hard cost cap
Money pits don't just get switched off — they move to the General strategy with a fixed ad rate. Their ad cost is capped by design.
- Select listings and move them from Priority (cost per click) to General (pay only on sale) in one click
- Fixed rate = guaranteed cost ceiling per sale
- Visibility stays — only the cost risk goes away
- Pause or stop ads where advertising demonstrably adds nothing
- Change bids, budgets and ad rates right from Aregro
Rules with a selectable autopilot
You decide per rule how much Aregro may do on its own: suggest only, simulate only — or execute automatically.
- Rules like “shift listings with many clicks but no sales” — defined once, checked continuously
- Three levels per rule: proposal for approval, dry run, full automation
- Approval list: review all proposals in one place and execute them with one click
- Built-in safeguards that always apply: minimum data, 30-day windows, change limit per run
- No listing is touched twice within 30 days
- Complete audit trail of every action — with the state before, traceable at any time
Measure the impact of every action
Did shifting listings, changing bids or cutting the budget pay off? Aregro does the maths.
- Before/after per action: ad spend and real order value per day
- Budget changes are measured across the whole campaign
- Report days that are still incomplete are left out automatically
Intraday & best times
See across the day when your campaigns deliver reach and sales — and when the budget runs out.
- Fine intraday curve per campaign and per item
- Spot the high-converting times of day
- Instantly visible when the daily budget is exhausted
Campaign schedule
At night hardly anyone buys, but people still click. Pause pay-per-click campaigns at fixed times — Aregro switches them off and on again automatically.
- Pause window per Premium campaign, e.g. 1 am to 9 am
- Based on your own intraday data: when do people click, when do they buy?
- Every switch is recorded in the log
Changes at a glance
eBay doesn't show what changed on your campaigns and when — Aregro does.
- Complete log: status, budget, bid, name
- Newly created campaigns detected automatically
- Every change time-stamped — including what the customer changed
And also
Multiple accounts
Several eBay seller accounts under one login — switch with a single click.
Always up to date
Once authorized, your campaign reports flow in automatically every day.
Campaign rebuild (in preparation)
Turn Smart campaigns with automatic listing selection into campaigns you can steer — the good listings move over, the weak ones stay out.
Connection guard (in preparation)
A timely reminder before your eBay connection expires — so no report days are lost.
See it on your own numbers
Connect your eBay account and try all features free for 14 days.